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Money Tracker

Nab Money Tracker | Instructional Online Videos

We produced five videos, including the overview shown below. All the website screens were recreated from scratch to give us complete control over all the elements, enabling us to guide customers through Nab’s new online tool. The overview video was viewed 1.9 million times in the first 9 days it was on the Nab.com.au homepage, with 10%**** of viewers engaging with Money Tracker directly afterwards.

Client

National Australia Bank

My role

Creative Direction | Animation

Producer

Brendan Lee – Producer

Additional Animation

Jason Poley

Date: May 11, 2013